The BRAND

The Brunold family, whose heraldry serves as the atelier’s distinguished logo, is more than 500 years old, with origins in St. Gallenkirch.

As the last one in line for the Brunold name, Charles felt that it was important to not only take the opportunity to honor his family’s rich history, but also the values and traditions that have been passed down over generations. Noting that the  significance of “heritage” and the practice of “passing on knowledge” were instilled in him by his elders from birth. 

Service, knowledge and sustainability, with a specific regard to community were consistently emphasized.  From his great-grandfather who developed railroads around the world, and his grandfather who was a dentistry pioneer; to his own father, a visionary architect -  the name Brunold has always meant using one’s abilities to serve, build and create for others. 

Charles has ensured that those same values serve as the foundation for his atelier. Employing his refined expertise, innovative disposition, and ardent commitment to quality, he's able to continuously provide a thoughtfully curated custom experience.

French-born expatriate and entrepreneur, Charles Brunold, is a man of many hats and versatile skill.

An extensive career in the fashion and garment industries has sent him around the globe, teaching him the various intricacies of suiting and eventually leading him to the world of made-to-measure (MTM). Auto-didactic and service-oriented by nature, Charles fell in love with the MTM process - from the attention to detail to the distinctly personal touch afforded by customization. It has since been his mission to share the wealth of knowledge and expertise he’s accumulated over the years with all those around him - culminating in the 2016 opening of his eponymous atelier in New York City.

Charles combines his understanding of fashion and etiquette with a signature sartorial style developed from a life abroad - bringing all clients an invaluably unique perspective to accompany their timeless look.